Ulta Beauty is opening a marketplace and hosting a spring sale.
The nation’s largest beauty retailer is taking applications for a planned digital marketplace.
On a dedicated page of its e-commerce site, Ulta Beauty announced that Ulta Beauty Marketplace is scheduled to open fall 2025. The retailer said the marketplace will be a curated platform offering “cutting-edge tools and powerful tech,” as well as dedicated support from a marketplace team.
Ulta is accepting applications via a digital form on its site and said more information is coming soon. Sephora, one of Ulta’s chief competitors, currently offers a third-party digital marketplace where beauty brands can directly sell to its customers.
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Ulta is also currently running a seasonal spring omnichannel called “21 Days of Beauty,” which concludes Thursday, March 27. Available in stores, online and via the retailer’s mobile app, the sale offers discounts of up to 50% on products from major beauty brands including Elemis, Benefit Cosmetics, and Lancome.
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