The fight against retail theft is an age-old challenge that continues to evolve. As retailers grapple with the dual imperative of safeguarding assets and ensuring an inclusive, bias-free shopping environment, the advent of the Purchek® technology by Gatekeeper Systems represents a revolutionary stride forward. Unlike traditional theft-prevention methods, which often rely on human judgment and intervention, the Purchek® technology offers a fully automated, cart behavior-based system that embodies the principle of blind justice in the retail industry. Here is how this technology is setting a new standard for fairness, safety, and efficiency.
The Purchek® solution operates on a simple yet powerful premise: it prevents shopping carts from leaving a retail store location without proper authorization from the point of sale (POS). Should a cart attempt to exit without this authorization, it locks in place, simultaneously triggering a video event and an audible alarm. This often results in the offender abandoning the shopping cart without confrontation. The beauty of the Purchek® technology lies in its unbiased approach to preventing theft. It does not see age, gender, ethnicity, or any other demographic detail; it sees cart behavior. If the movement of the cart does not match that typical of a paid transaction, the Purchek® solution responds accordingly – no exceptions, no discrimination. This enables the system to prevent even the most discrete theft, incidents that would have otherwise gone completely undetected.