British footwear and accessories label Kurt Geiger has unveiled plans to bring its London verve across the pond in a big way. Following the opening of its first U.S. store, at the Mall at Millenia in Orlando in early 2024, the brand has opened its next three U.S. stores at Roosevelt Field Mall in Garden City, N.Y., Del Amo in Los Angeles and Fashion Valley in San Diego.
And this is just the beginning, with five additional locations already in development across North America for early 2025 (in markets including Miami, Houston and New York), and 50 stores planned for the region in total. Along with its U.S. openings, Kurt Geiger also is continuing to expand its presence in Mexico, with two new stores — in Antara in Mexico City and Antea in Queretaro, Mexico — joining the four existing boutiques in that country.
The company said that North America is now its fastest-growing and largest market. From 2018 to today, gross sales have grown 100X, from £2.5 million ($3.1 million) to £250 million ($318 million). In the U.S. — where the brand has previously been sold via its owned website and wholesale at retailers including Bloomingdales, Nordstrom and Dillard’s — sales grew 58.7% to exceed £110 million ($134 million) from February to September 2024.
“We’re going big in North America,” said Neil Clifford, CEO of Kurt Geiger in a statement. “Seeing our growth in the region, we believe our creative and social spirit and our statement-making styles aren’t just for Londonphiles. We love the idea of Kurt Geiger being a worldwide conduit of London’s pop culture scene.”
Kurt Geiger’s new slate of stores will feature a refreshed marquee design concept that had debuted at the brand’s 3,000-square foot Oxford Street flagship store in London, which opened in September 2023. Envisioned by Chief Creative Officer Rebecca Farrar-Hockley, this new visual identity features rainbow-hued glass arranged in diamond or lattice-like grids, along with illuminated antique brass shelving, eccentrically fringed elements and a quintessential English floral print that plays across the spaces. Interspersed are antiqued brass eagle figures that serve as the brand’s primary motif.
“Our designs aim to bring a sense of joy, individuality and accessibility to our customers, which has truly resonated here in the Americas,” said Farrar-Hockley in a statement. “From our statement heels to the iconic ‘Kensington’ bag, each product is crafted to empower with confidence and creativity. This region’s embrace of our bold, London-inspired style speaks to the universal appeal of vibrant, expressive fashion, and we’re thrilled to see Kurt Geiger become a part of everyday wardrobes across North America and beyond.”
