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Target CEO to be honored by World Retail Congress

Lids Sports Group is promoting new leadership to its C-suite.

The headwear and sports apparel retailer has announced the appointment of Greg Cox as the company’s new chief financial officer. Cox, who has been with Lids for eight years, has held a variety of accounting and finance leadership roles. Most recently, he served as senior VP of finance for the past year, and was previously VP of finance.

In his new position, Cox will oversee the company’s finance, loss prevention, human resources, and information technology departments.

“Greg’s deep understanding of Lids’ operations and financial strategy, combined with his leadership experience, makes him uniquely suited to take on this critical role,” said Bob Durda, president of Lids. “His vision for simplifying and optimizing both customer-facing and internal processes will be key as we continue our focus on enhancing the customer experience and driving business efficiencies.”

Under Cox’s leadership, Lids says it will focus on increasing same-store sales, driving customer traffic and engagement, enhancing inventory investment efficiency, and improving customer service.

[READ MORE: Lids co-founder launches online headwear platform Make My Cap]

“It’s an exciting time at Lids, and I am honored to step into this role,” said Cox. “We have a talented team and a strong business strategy. I look forward to continuing our efforts to improve operations and deliver exceptional results for both our customers and the organization.”

Based in Indianapolis, Lids Sports Group operates more than 2,000 locations across North America, Europe and Australia.

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